Local marketing vs. global marketing – which is more effective.Today many companies look on to the whole globe as their market. This global presence has become possible for any brand that follows the right creative strategy and has a multinational market perspective. But this is not as easy as it looks. Huge difficulty companies are now facing is their inability to isolate the local brand building from global brand building. ...

A locally operating business in a specific region cannot compete with greater competition in other locations. A local company requires a targeted marketing strategy to attract customers who may not realize that this local specialty business is in their area. Local marketing is a technique that is done online and in person. You will have to determine the local marketing strategies that will be the most beneficial for your kind ...